The digital revolution has turned the world of business upside down. That is also proven by the United Nations Digital Economy Report of 2019. As a result, a total of seven companies from the United States and China dominated the global market. At the same time, the gap between the dominant companies and the rest of the world is growing fast. The market leaders have now gained a market share of around 90%. The European companies own about 4%, while companies from Asia, Latin America, and Africa share the rest percentage of the market. The UN has a very critical attitude about this ongoing trend and called to take the united efforts to change this tendency in the near future.

Seven Companies Rule the World

The super platforms have secured a large part of the markets. The software company Microsoft from Redmond comes first. The company that Bill Gates co-founded decades ago still dominates the market of digital business. Then you can find the technology giant Apple, the retail company Amazon, the search engine group Google, and the social network Facebook. It means that companies from the USA have taken the top five places of the worldwide list. Behind the above-mentioned companies, there are two Chinese companies such as Tencent and Alibaba. Europe owes its share to a single group. The German software manufacturer SAP dominates the business software area. Another significant factor to take into account is that the USA host around half of the most visited websites on the Internet at the moment. As a result, you can find most of the data centers there.

Big Data Determines Development

The concentration of dominant companies in only two countries worldwide means that data links to the growth in the digital market. New technologies such as the Internet of Things (IoT) or the blockchain are also developing in those countries where the technological boom is happening. Whoever has the data rules in the digital world, that is also proven by advertising on the Internet. In 2010, the proportion of advertising on the Internet was still 15% of advertising sales. If the current trend continues, experts assume that companies will spend 60% of worldwide advertising sales on the Internet in a few upcoming years. Around two-thirds of these budgets currently go to only two companies Google and Facebook.

Big Data Determines Development
Big Data Determines Development

Internet Access In Less Developed Countries

The Secretary-General of the UN sees the different access of the Internet as a big problem now. Around half of the world’s population has problems participating in digital work. He called for this gap to be closed. However, this does not affect the people of the industrialized nations. In America or most countries of Europe, four out of five people have good access to the Internet. The situation is very different in the less developed countries where only one out of five people have access to the Internet. The share of the digital market in the overall economy continues to grow, and it is between 4.5% and 15.5%.

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